Tag: Sadiq Abdulai Abu


MUSE AFRICA AND OXFAM IN GHANA KICKS OFF PARTICIPATE CAMPAIGN TO ENGAGE GHANAIAN MILLENIALS IN THE UPCOMING GENERAL ELECTIONS

Campaign launches with celebrity videos, a TV programming, live events & dedicated social media, online & mobile properties to engage & encourage young Ghanaian voters to participate in the elections 2016.

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MUSE AFRICA (www.museafrica.com), a fast growing media brand targeting Ghanaian & African millennials with urban music, lifestyle & culture content via its dedicated TV blocks, online hub & social media and Oxfam in Ghana, an international civil society organisation, today announced the beginning of a multimedia campaign to engage and encourage young voter participation in the December general elections. The MUSE Participate campaign kicks-off this weekend with videos featuring celebrities and random people encouraging young voters to take part in the elections. The campaign will also be driven through music, a dedicated 6 episodes 1 hour a week TV Show, Muse Special editions, which brings young voters to meet with and interact with the Presidential candidates of political parties and town hall styled engagement events in some Tertiary Instituitions.

We are proud to launch this innovative and timely social advocacy initiative,” said  Future of Ghana 2016 Pioneer and Co-founder/CEO of Muse Media Networks, Sadiq Abdulai Abu. “Participate affords us the opportunity to encourage youth involvement in the election process underscoring MUSE’s commitment to not only entertain young Ghanaians through compelling urban music & lifestyle content but also empowering and inspiring them to exercise their right and power. One of our objectives for this campaign is to basically bring a whole lot of cool to the electoral discussion in the country.

‘‘Our focus as Oxfam is to harness the potential of people power to drive and own their development. We are therefore excited by the opportunity to work with the youth as critical agents for social change and believe this collaboration with MUSE marks the beginning of a very exciting journey’’ – Sebastian Tiah, Country Director – Oxfam in Ghana.

PARTICIPATE

Participate is a non-partisan multi-layered social advocacy campaign that seeks to engage the attention of young people between ages 18-34 years drawing on the star power of music, television, radio & events to present the general elections as COOL as it can be and make a compelling case for young people to act, to choose or lose out on choosing the leaders they believe in.

The campaign was created to tackle the challenge of LACK OF INTEREST IN ELECTORAL AFFAIRS, GOVERNANCE & POLITICS by young people in Ghana. PARTICIPATE is aimed at creating dedicated spaces for progressive engagement of the youth on issues of national importance that matter to them most and connect to the political process in ways that resonate with their worldview. The campaign is supported by Friends of the Nation, a Takoradi based, civil society organisation.

About MUSE MEDIA NETWORKS

Since launching in July, 2015, MUSE Africa has consistently been innovating and delivering engaging urban music, culture & lifestyle experiences for young audiences between ages 16 – 34 years, every day on Viasat1, JoyPrime and via its website www.museafrica .com integrated to its social media properties and live events.  MUSE can also be seen in Tanzania on TV1 and in Rwanda. MUSE is set to launch some Francophone countries early next year. Follow Muse on twitter @muse_africa, @museafrica on Instagram and Snapchat. Like the facebook fanpage MUSE AFRICA.

About Oxfam

OXFAM is a global organization working to right the wrongs of poverty, hunger, and injustice. As a confederation of 18 member organizations, Oxfam works with people in more than 90 countries to create lasting solutions. Oxfam saves lives, develops long-term solutions to poverty, and campaigns for social change.  OXFAM in Ghana’s support to PARTICIPATE by MUSE is part of a broader influencing initiative dubbed CITIZENS DECIDE that OXFAM is undertaking in this election year.  CITIZENS DECIDE covers all the thematic program areas that OXFAM works on from small holder agriculture/fishing and food security; oil, gas & mining governance; as well as inequality issues in health and education.

Visit our website: www.oxfam.org/en/countries/ghana ; and follow us

https://www.facebook.com/OxfamInGhana/?fref=ts&ref=br_tf

@oxfaminghana

For additional assets, please follow #museparticipate on all social media platforms.

Media Contacts

Micheal Boakye Yiadom

Muse Media Networks

0243263744

mikeboakye1@gmail.com

Future of Ghana (@FutureofGH)

MUSE AFRICA ANNOUNCES NEW PARTNERSHIP WITH TANZANIA’S TV1

Ghana’s Musse Media Networks will, beginning April 2016, begin running its television programming block on Tanzanian TV station, TV1.

This follows a partnership agreement finalized with the channel to broadcast MUSE terrestrial blocks in Tanzania.

Muse has, since it began operating in June 2015, been the most engaging urban music, culture, lifestyle and entertainment brand in Ghana. It has achieved this through the delivery of compelling urban music and entertainment content to its mostly millennial audiences, via its TV block on Viasat1 in Ghana and via its online platform, www.museafrica.com, integrated to the brands social media properties:

Muse’s TV block on Viasat1 airs Muse programming from Monday to Friday, including its original TV show, #ThisWeekOnMuse with Antoine Mensah, and its website, museafrica.com, gives a fresh take on entertainment news. The brand also uses its social media properties to engage with fans and fellow industry players.

This new partnership with TV1 in Tanzania is an addition to a growing number of impressive achievements made by the Muse team.

Speaking on the new partnership, 2016 Future of Ghana Pioneer Sadiq Abdulai Abu, Co-founder/CEO of Muse Media Networks, remarked, “We’re really excited about this new partnership with Tanzania’s TV1. Not only will it broaden our reach and increase our brand awareness efforts, but it also feeds directly into our pan-African agenda of providing superior, multi-platform urban music and entertainment experiences to millennials all across the continent. We’re happy to have been given the opportunity to bring the value we create to the Tanzanian broadcasting, music and entertainment space. We are confident the Tanzanian millennial audience and the brands that seek to target them will love our products.”

Ben Amadasun, the CEO of TV1, also spoke about the new Muse-TV1 partnership, saying, “As one of the leading entertainment channels in Tanzania, TV1 has already established a strong reputation of producing and sourcing the best local and pan African content that resonates with our target viewers. We are delighted to be partnering with Muse Media to launch this exciting new program in the Tanzanian market following its successful launch in Ghana. We expect that this program will help broaden our audience base, especially among the 15-34 target demographic, and increase interaction and engagement with them on social media platforms. This show will set a new standard for music content in Tanzania.”

Original story via -http://livefmghana.com/

Future of Ghana (@FutureofGH)