July 2017


FOOD FOR ALL AFRICA WINS SOCIAL ENTERPRISE OF THE YEAR AT GHANA STARTUP AWARDS

Food For All Africa programme has been named the social enterprise of the year at the 2017  Premium Bank  Ghana Startup Awards. The award ceremony was organized by The African Network of Entrepreneurs (TANOE) at the Movenpick Hotel on Thursday 13th July,2017.

More than 150 startups in Ghana were up for awards in various categories including Media, Agriculture, Health, Education, Social enterprise,FinTech and Technology.

The Startup awards is designed to recognize and reward the works and contributions of startups to the Ghanaian economy and also create a thriving community of startups collaborating and empowering the Startup Ecosystem.

Receiving the award on behalf of Food for All Africa programme,  #FOGAlumni Chef Elijah Amoo Addo who was recently awarded by Queen Elizabeth II at Buckingham Palace was full of excitement for the impact the organization is creating within Ghana’s food supply chain.

Speaking to the media after the awards he stressed on Food for All Africa programme’s vision of creating efficiency and sustainable means of nutrition for the vulnerable in society and asked the media and all stakeholders to support them to have parliament pass the National Food Donors encouragement Bill which will ensure that the vulnerable in society have a regular means of nutrition.

He also asked that stakeholder’s support his organization’s quest to buy a mobile kitchen van which they will use for providing daily meals to the vulnerable in society. He dedicated the award to his hardworking team at Food for All and called on businesses within the food supply chain to support with their excess food since food for all is a shared social responsibility.

SFAN PRESENTS FUTURE EXECUTIVES BUSINESS BREAKFAST MEETING 5.

What: Future Executives Business Breakfast Meeting 5th Edition.

When: Saturday, July 29, 2017; 08:00AM to 11:30AM GMT.

Where: Mercedes Café, Silver Star Tower, Accra.

Rate: Early bird: GHc 50.

Background: The world has moved from analogue to digital. People are increasingly consuming more and more digital content. Companies that haven’t factored this into their marketing plan are already behind.

Mobile gadgets have evolved from being mere alternatives for laptop and personal computers, into something that is influencing purchasing decisions of consumer according to eMarketer.

Digital marketing therefore provides a phenomenal level playing field and cost-effective way of doing business for small scale and startup business owners.

Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Smart marketers and business owners are catching in on this fervour to engage their clients and attract prospects. In the State of Social Selling report in 2015, nearly 75% of companies that engaged in selling on social media reported an increase in sales in 12 months.

Companies using digital marketing strategies have 2.8 times better revenue growth expectancy to those who do not, Google has confirmed.

On this premise, SFAN organises this edition of Future Executives Business Breakfast Meeting to bring together 100+ upwardly mobile millennial entrepreneurs and aspiring entrepreneurs for morning of networking, insights, and thought provoking conversations regarding cutting edge digital marketing strategies for explosive business growth.

 

The meeting will balance practical, hands-on content with inspiring thought leadership around the following topics:

User Acquisition:

  • Lean Branding
  • Early-stage growth Marketing
  • Affiliate marketing & partnerships
  • Viral referral marketing
  • Content marketing
  • Product marketing & UX/UI

 

Conversion Optimization:

  • Search engine optimization
  • Web analytics & A/B Testing
  • Email marketing
  • CRO & growth marketing tools
  • Mobile marketing & retargeting
  • Social Advertising & paid search marketing

 

Retention:

  • Sustainable growth strategies
  • Predictive analytics & attribution
  • Demonetization best practices
  • Growth marketing team building
  • Marketing & Sales automation
  • Account-based marketing

 

Register for an early bird ticket here. We look forward to having breakfast with you in this super cool networking environment!

Please check back for speakers.

For more information, sponsorship or clarifications, contact SFAN via call; +233 545 93 5695 or email; info@sfanonline.org.

 

HASHTAGS: #SFAN  #DIGITALMARKETING  #MARKETING  #STARSFROMALLNATIONS  #GHANA

DAY 1 Round-Up | Ghana Diaspora Homecoming Summit

5th July 2017, Accra International Conference Centre
Today’s focus was an entrepreneurial Ghana and focused on its economic transformation and the role the diaspora plays in that. From talks from Hon. Ken Ofori-Atta, Minister of Finance to Mr Yofi Grant of GIPC, there was a strong focus on the financial opportunities Ghana presents and the already established financial contribution of diasporans (through remittances which according to Mr Grant are greater than foreign direct investment (FDI)).
After the national anthem and an opening prayer, Mr. Alex Dadey, Chairman of the Summit Planning Committee ushered in Day 1 of the Summit by welcoming guests and emphasising the human and financial capital the diaspora brings along with experience and exposure to different ideas and perspectives.
Mr. Dadey also made several humble requests of H.E. President Nana Addo Akufo-Addo in his welcome address. This included reviewing laws and policies which restrict diaspora participation and inclusion including ROPAA. He also asked that the GDHS become institutionalised allowing for a more frequent and fruitful dialogue.
Tuga performed the #GDHS17‘s theme song live.
H.E. President Nana Addo Akufo-Addo emphasised the importance he places on the diaspora and their full inclusion to move Ghana forward. He also highlighted that the accountability of his government extends to Ghanaians overseas as well as those in country and that the Diaspora Relations Office will be crucial in facilitating this. He then stressed the importance of all Ghanaians having a stake in the country’s development in order to move the country beyond aid.
A number of talks addressed some of the realities of doing business in Ghana, the opportunities, challenges, bottlenecks, public-private partnerships (PPPs), frameworks and policy. Speakers included Mr. Djabarnor Narh, partner at EY Ghana and Mr. David Ofosu-Dortey of AB & David Rahul Gopinath of ECOM Agrotrade Ltd spoke about the changing face of entrepreneurship in Ghana and what that looks like today. According to Rahul, Ghanaian entrepreneurs needs 4 things: knowledge, mentorship, capital and enabling government policy.
Mr. Phillip Sowah spoke about institutional frameworks bring used to drive growth in capital markets and highlighted the key need to truly understand how much money Ghanaians abroad send and for what reasons. He argued that once we understand who, what and why, then financial instruments and other enabling policies can be designed to truly fit the diaspora’s needs.
Mr Yofi Grant  stated that Ghana’s GDP growth is estimated at 7%+ next year. GIPC has created a digital map highlighting the business opportunities across the 10 regions which will go online soon (no date given but shown in the PPT).
A study by EY shows that Ghana is ranked 4th for doing business in Africa and 1st in West Africa but the government intends on doing enacting business reforms including making processes digital. The aim is make Ghana the most business friendly place in Africa.
Hon. Alan Kyerematen addressed the delegation honing in on remarks made earlier in the day by Hon. Ken Ofori Atta (amongst other speakers) about moving Ghana from a taxation economy to a production economy and spoke about moving Ghana from a economy exporting raw materials to creating production lines to increase the value of our exports substantially. He spoke specifically of steel and iron which would strengthen the construction industry and increase our competitiveness.
As Ghana has a think export base, the government intends to address that through industrialisation looking to China as an example.
There were lots of interesting questions from the audience including the perceived hostility from Ghanaian nationals to those from abroad, the capacity of the energy sector, creating more efficiency at the ports, lack of information sharing and clear channels to learn more about opportunities in Ghana.
Government is keen to build a comprehensive database to understand where diasporans are located, their skills sets and how they can be utilised fruitfully.