Alex Boateng – commonly known as Twin B – is the A&R/Marketing Manager at Island Records; a record label that operates as a division of Universal Music Group. Alex role is two fold. He is responsible for scouting, signing and developing new and emerging talent, but quite uniquely, is also involved in the branding/marketing element of artists too.
Alex has always been into music. Growing up with a family that loves music, djing with his twin brother Alec on pirate radio and being immersed in the East London music scene in the early 00’s when the industry was flourishing with young emerging talent, are all contributors to his career.
A key point in his career was when he and his Twin Alec (Twins Alex & Alec Boateng) released their mix tape in 2004 entitled ‘Split Mics’, which featured then up-and-coming artists such as Estelle, Donae’o, Kano, Klashnekoff, Lethal Bizzle and So Solid. Soon after this he and his twin attended the BBC for an interview for Ras Kwame’s Radio 1xtra show and were offered jobs. This all happened whilst Alex was in his final year of University where he was studying Marketing. Despite the distraction he still managed to get a 2:1!